Shopify Plus Blog

Get ahead with the latest in e‑commerce and Shopify Plus.
How to Design a Homepage For Your Shopify Store (Guidelines & Examples)
Source: Ariana Grande's beauty brand Shopify Plus Website: REM Beauty What’s the fundamental purpose of a Shopify store's home page, and how can you rework yours to function well, inspire customers and generate sales? Within the first 3 seconds on landing, you should know...
New Launch — Designing a Dynamic & Engaging Website for Loftie
Loftie is a brand dedicated to creating better tech-life balance for people everywhere. They believe technology should be energizing—not draining; designing products that make people feel optimally rested, relaxed, and refreshed. Loftie focuses on supporting healthy sleep because it is one of the...
How Do You Write an Effective Product Description for Shopify?
Writing an effecting product description involves creativity, thoughtfulness and strategy. When composing a description, as yourself what makes it special, and why someone might want to spend a little extra on this product over a competitor. You can read some great examples...
Why is Branding Important for your Shopify Store?
Artwork provided by Shawna X inc Why is Branding Important? Brands are living, breathing things, in constant dialogue with culture. A strong brand identity gives brand recognition, differentiation, consistency and loyalty. Once a brand hits its stride online, its aesthetic has to...
How do I use the Impulse Shopify Theme? A Tutorial
Impulse is a modern, easy to use, speedy and mobile-first Shopify theme, and we're thrilled to announce that Exhibea has been chosen as a partner for Archetype Themes, the developer of the Impulse Theme. Here is a guide that will help you use Impulse theme.
Can you Change Fonts on Shopify? A Guide
Typography is the art or process of setting and arranging typefaces to stylize the appearance of a product. A font is another word for typeface. Whether you're in the process of designing a magazine, brand identity, or eCommerce website, a distinct font can...
How to Create an FAQ for your Shopify Store (Directions + Examples)
An FAQ page (frequently asked questions) is crucial for your eCommerce store. Your FAQ page isn't simply for answering typical queries about your company. That's only part of the story. When done correctly, a FAQ section may be a beneficial...
SEO Tips For Shopify Plus
SEO (AKA Search Engine Optimization) is an integral part of ensuring that your Shopify Plus store is visible and searchable in the digital world. Google has become such an important daily tool for consumers  — we have a few simple...
Shopify Plus Design & Development for Holderness & Bourne
Enduring Style For The Modern Golfer We developed a comprehensive brand identity system and Shopify Plus website design for Holderness & Bourne, a premium apparel and accessories inspired by the game of golf, blending classic style with modern fit & performance. Ease of use was essential,...
How to Increase & Measure Page Speed for Your Shopify Store
There are four major reasons to speed up your Shopify website: decrease bounce rate, boost conversion rate, and enhance Google ranking. And, well, it's simply more pleasant to use.  The probability of a user bouncing a site goes up by:...
How to Craft Emails To Increase Sales For Your Shopify Store
This article sheds some light on how to create emails that lead to purchases, from best practices for calls to action, design tips and avoiding common pitfalls with images. When helping people with their eCommerce Marketing, I often find email designs...
How to Use Shopify Products & Optimize the Product Page to Increase Traffic
(A Gorgeous, yet detailed Shopify product page from Luxury brand, Pratesi)  Product pages, or Product detail pages (PDP's) are the most important part of your online store; they are where your customers decide what to buy, and when to buy it....
What is Shopify 2.0? Shopify Online Store 2.0 Guide — 2023
In late 2021, Shopify announced the new and improved Online Store 2.0 (OS 2.0) - which is the largest investment in their platform to date. Many merchants are asking themselves: Should I update/migrate my store to Shopify 2.0? With Shopify...
How to Launch and Make Your Shopify Website Live - Updated 2024
Launching your online store on Shopify is an exciting endeavor for e-commerce entrepreneuers. In this guide, we will introduce you to all the necessary steps involved in making your store live and shoppable to the public, quickly and efficiently. Let's...
Top Web Design Trends for eCommerce in 2024
As a Shopify design and development agency, we'd like to think we know a thing or two about web design. Having noticed some new trends taking hold lately, we have put together a compilation of web design trends coming in 2023 to...
Impulse by Archetype Themes — Shopify Theme Review - Updated 2024
A great Shopify theme can help you execute new ideas, new ways to communicate and do business for your brand. In this post, we’re highlighting and providing an in-depth review of one of the best Shopify themes we have come across...
Sunday Riley's Shopify Plus Website | Beauty eCommerce Design
Beauty Shopify Website Design Sunday Riley, the globally renowned beauty brand, needed help optimizing their eCommerce site in time for the fall season. Working closely with the eCommerce team, our goals were to increase sales and conversion rates by redesigning key...
How to Add Upsells to Your Shopify Store + The Best Upsell App
If you operate an eCommerce brand, you probably care a lot about your average order value, or AOV. If not, you should. Upsells increase AOV. They can also help move excess inventory/ Upsells can exist on product detail pages, encouraging customers to buy in quantity, add accessories, or purchase bundles instead of single products.
Best Shopify Apps to Customize and Personalize Your Products in 2024
With a true wealth of apps in the Shopify App Store, you have so many options for extending your product pages’ functionality. Sometimes you need to let your customers customize a product before checkout. Maybe you offer monograms or need...
Shopify Theme Review — Expanse (2023)
Choosing a theme from the Shopify Theme Store can seem like a daunting process for merchants — it just may be the most overwhelming purchase for your new online business. Choosing the perfect theme is more complicated than just falling in love...
The Best Way to Add Tabs to Shopify Product Page
Product pages are the most important part of your online store, and vital for web designers when designing the product page. They’re where customers decide what to buy, and when to buy it. Product pages have 3 jobs, in this order:...