Case Study
Modern luxury paired with an elegant interface for a leading bridal brand with global reach.
Exhibea created a user-friendly platform catered for women celebrating the best day of their lives.
We developed a site that allows for and promotes personalisation – such as the embroidery of clothing – as well as the opportunity for customers to build their own gift sets. Smoother product data management and increased flexibility of content were also important aspects of the brief.
01
Boosting average order value
We designed a personalization experience so that brides can order matching outfits with personalized details for their bridesmaids on their special day. Building these features helped contribute to a 24% increase in average order value year over year (2020 - 2022).
Exhibea's Achievements
36% Increase in CVR (conversion rate)
24% Increase in average order value
56% Decrease in mobile bounce rate
02
A more modern customer experience
New search, filters, discounting, and upsell features were added for better usability. And shop the look, quick add, mobile-first personalization options, product details, and gift with purchase functions all bring an extra delight for shoppers.
03
Mobile-first without sacrifice
With a customer demographic that skews heavily mobile, design and development were optimized first for phones, and every feature was mobile focused from start to finish. The store underwent extensive testing on multiple browsers and devices to ensure an impactful experience.
- To optimize the shopping experience for the customer, we implemented quick payment gateways to the mini-cart, sticky ATCs, custom templates for products to properly showcase their images on both desktop and mobile, and color/print swatches at a global level.
- We developed a complex hamper builder that allowed customers to seamlessly create their own gift boxes with personalized clothing, gift options, accessories and boxes to leave a lasting impression.
- As a brand with worldwide appeal, our team developed region-specific apparel stores for the US, Australia, Europe, and the UK, with support for multiple languages and currencies.
Client Testimonial
Helen Rose, FounderExhibea has been everything we could’ve hoped for in a Shopify Plus agency. The knowledge, dedication, and skill they pour into our partnership has really set the bar. We now have a platform from which we can confidently further scale the business and achieve our ambitions.
A rewarding collaboration that resulted in creating a website that satisfies both luxury and performance.
