We developed a comprehensive brand identity system and Shopify Plus website design for Holderness & Bourne, a premium apparel and accessories inspired by the game of golf, blending classic style with modern fit & performance. Ease of use was essential, regardless of device. We created a mobile experience that echoed that of the desktop, without compromising the classic and design-led aesthetic of the brand. The company has a rich history of commitment to responsible manufacturing and customer service; it’s an intrinsic part of their heritage. The new Shopify Plus website communicates and celebrates all of these attributes through improved navigation, user experience and immersive storytelling, educating and inspiring the customer along any user journey.
We emphasized the shopping journey while keeping conversion goals front and center with multiple paths to purchase and clear messaging throughout the website. The result has helped the brand dramatically increase sales by 35%. Holderness & Bourne offers both seasonal and essential pieces in multiple colorways. We made searching for these products clear with advanced filtering capabilities. The brand’s new e-commerce stores grant the team more efficiency with content management, whilst offering users a more intuitive shopping experience. We're pleased to continue our work with the brand as they are utilizing our retained services offering.
We gave them an online store that highlights the very things they're synonymous with: craftsmanship, quality, and value.