Retrouvai approached Exhibea with the goal of revamping their online experience to expand their customer base, with a more modern and content-rich look and feel to enhance user experience and product discovery. The team elevated the user experience with premium animations, parallax scrolling, and new functionality for product discovery, knowledge, and conversion. In order to make a big visual impact, we completed a redesign and refreshed digital brand direction with whimsical yet luxurious look and feel.

The e-commerce journey combines best-in-class UX with intentional, whimsical moments to create a unique shopping destination. An easy-to-navigate experience allows for users to seamlessly discover Retrouvai's product assortment and collections.

To enhance product discoverability and create a more user-friendly experience for newcomers, we refined the categorization within each jewelry type. Previously, users could only browse products by the collection name, which was straightforward for those familiar with our brand but challenging for new visitors. Now, while the option to shop by collection remains in the menu, it is presented as a secondary choice with added explanatory text to assist users in understanding their selections. Additionally, visual imagery in the menu enhances the ease of navigating our extensive jewelry collections.

Making use of native Shopify filters, Exhibea optimized PLPs to explain features, such as gemstone usage, in a side pop-out. Product features and relevant storytelling info is broken down into different content blocks that can be managed on the admin side and dynamically displayed.