Retrouvai approached Exhibea with the goal of revamping their online experience to expand their customer base, with a more modern and content-rich look and feel to enhance user experience and product discovery. The team elevated the user experience with premium animations, parallax scrolling, and new functionality for product discovery, knowledge, and conversion. In order to make a big visual impact, we completed a redesign and refreshed digital brand direction with whimsical yet luxurious look and feel.

The e-commerce journey combines best-in-class UX with intentional, whimsical moments to create a unique shopping destination. An easy-to-navigate experience allows for users to seamlessly discover Retrouvai's product assortment and collections.

In order to enhance product discoverability and create a more user-friendly experience for newcomers, the focus was on refining categorization within each product type. Previously, users could only browse products by the branded name of the technology, which was simple enough for those already familiar with the brand, but proved less accessible for new adopters. While the option to shop by category still exists in the menu, it is now presented as a secondary choice with added explanatory text to help users understand what they're selecting. Visual imagery in the menu makes choosing from the vast array of collections even more user-friendly.

Making use of native Shopify filters, Exhibea optimized PLPs to explain features, such as gemstone usage, in a side pop-out. Product features and relevant storytelling info is broken down into different content blocks that can be managed on the admin side and dynamically displayed.