Shopify Theme Review: Pipeline Theme for Luxury Brands and Shopify Plus Stores

pipeline shopify theme review


In the dynamic world of e-commerce, staying ahead of the competition and providing a seamless shopping experience for your customers is crucial. For luxury brands and high-volume fashion and home goods merchants, Shopify Plus is the go-to platform. However, to truly stand out in the digital marketplace, you need a Shopify theme that not only matches your brand's aesthetics but also offers robust features to cater to your specific needs. In this blog post, we'll explore the Pipeline theme by Groupthought, a top choice for businesses in the luxury fashion and home goods industry.

1. A Stylish, Feature-Rich Shopify Theme Designed for Luxury Brands

The Pipeline theme is not your run-of-the-mill Shopify theme. It's specifically tailored for luxury brands, offering a stunning and feature-rich design that resonates with the elegance and sophistication of your products. Whether you're selling designer apparel, premium homeware, beauty products or accessories, Pipeline provides the perfect backdrop for showcasing your offerings.

pipeline shopify theme


2. Subcollections and Filters

Organizing your product catalog is essential, and Pipeline understands this. It comes equipped with tools to create subcollections and utilize the latest filtering features from Online Store 2.0. This means your customers can easily find the products they're looking for, enhancing their shopping experience.

3. Designed for High-Volume and Physical Stores

Pipeline is not just for online-only businesses. It's designed to accommodate high-volume stores that process a significant number of transactions, making it an ideal choice for businesses with substantial sales. Additionally, if your brand has a presence in physical stores, Pipeline seamlessly integrates both online and in-person sales using Shopify POS.

4. Trusted by Prominent Brands

Leading online brands like Unrl ( and American Hat Makers have chosen Pipeline to power their online stores, a testament to the theme's reliability and performance in the competitive e-commerce landscape.

5. Explore Extensive Documentation

If you want to dive deeper into Pipeline's features, be sure to visit their comprehensive documentation here. It's a valuable resource for understanding how to make the most of this theme and has helpful tutorials and instructions on how to use the theme for your store. You may need a Shopify agency to guide you.

6. Well-Reviewed in the Shopify theme store

Users rave about Pipeline's ease of customization, stunning storefront appearance, and responsive support. For instance, Advanced Mineral Makeup Australia commented, "Pipeline theme is hands down one of the best themes I've worked with. It is extremely easy to customise, it looks stunning on the store front and support is super helpful and quick to respond (a shout out to Mark!). I have built 8 Shopify stores using themes from Out of the Sandbox, Pixel Union and others and without a doubt, Pipeline is by far THE BEST. I highly recommend this theme 10/10. -Advanced Mineral Makeup Australia Jul 28, 2021"

7. Preview the Theme

Take a closer look at Pipeline by visiting the demonstration store here. It will give you a real feel for the theme's amazing features. Make sure you test it on desktop and mobile, and upload the theme into your own store and play around with it before you commit to a purchase. Once you buy it, you can use it in perpetuity for your brand.

8. Exhibea's Favorite Features

Exhibea, a renowned Shopify Plus agency, has its own list of favorite features within Pipeline:

- **Browse Product Images with Ease:** Hover over product images on the collection page for a user-friendly browsing experience.
- **Customizable Grid Size:** On desktop collection pages, choose between 2, 3, or 4 products per row.
- **Mega Menu Navigation:** A must-have for many clients, Pipeline offers a robust mega menu feature.
- **Engaging Homepage Layout:** Utilize content blocks for a compelling homepage design.
- **Product Gallery Choices:** Select either mosaic or grid view on product pages.
- **Upsells and Advanced Search:** Enjoy product upsells and advanced search functionalities without needing additional apps.
- **Sticky Add to Cart Button:** Keep the call to action in view while users scroll.
- **Shop the Look and Featured Collections:** Highlight new items and suggested product combinations.

shopify pipeline theme

One standout feature of Pipeline is its storytelling capabilities. Content is at the heart of e-commerce, compelling customers to make purchases. With the Pipeline theme, you can seamlessly incorporate content throughout your store, including blog posts, rich media, and social media integration.

Content plays a pivotal role in converting visitors into customers. It provides the 'why' behind choosing your brand and products. For instance, luxury beauty brand Tower28 uses rich media to convey their narrative even before users reach the product detail page, creating a compelling shopping journey.

In conclusion, if you're a Shopify Plus agency or online merchant/brand, you should seriously consider the Pipeline theme for your clients in the luxury fashion and home goods sector. It not only offers an aesthetically pleasing design but also the essential features to provide an exceptional shopping experience. To explore further insights on choosing the best Shopify theme for your online store, read our blog post here.

By considering Pipeline to power your online store and with proper implementation, you will ensure your brand's success in the ever-evolving digital marketplace. You can also reach out to our expert team for more advice on creating and building your exceptional e-commerce experience.


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