What Companies and Big Brands Use Shopify? + Examples

Through data from Alexa.com (they measure web traffic) and only looking at Shopify stores, we recently narrowed down about 100 of the top selling stores selling through the Shopify platform. Of the top 100 Shopify Stores, 29 had Clothing as their main niche. Add Accessories, Footwear, Underwear plus Swimwear stores - which amount to 21 stores in total - and you have exactly 50% of the top 100 stores belonging somewhere and somewhat in the Fashion niche. Taking a closer look, the biggest store currently on Shopify is Fashion Nova, which is a fashion company (well, duh) with over 21 million visits per month. Their traffic numbers are actually 3 times as large as their 2nd competitor (which is a makeup store). What are some interesting takeaways from this list? 

 

Branding up and niching down seems to be the absolute key here.

And see it for yourself - go to any store from the list, and check if you can't identify their customer persona straight away.

All these stores have made the effort to laser-target their niche because that means they'll be the only ones able to satisfy it.

Finally, having a larger margin per product is also one of the very few ways these stores get to increase their sales - because larger product margins will mean a larger advertising budget, which in the end will mean a larger number of customers reached.