Urban Wood Goods Shopify Plus Design

Reclaimed wood furniture builders, storytellers and memory makers.

At the heart of Urban Wood Goods is their passion for and thoughtful preservation of salvaged, old-growth woods to handcraft creative, modern furnishings that connect us to another time—to a larger story. Exhibea was tasked to redesign and develop Urban Wood Good's digital experience to translate the brand’s lucid sensibility while bringing together various requirements for enabling transactions for reclaimed wood online. We created an online destination using Shopify that is beautifully bold, unafraid of contradictions but superior in performance.

Urban Wood Goods Website Redesign Shopify

A Thoughtful Product Detail Page
Product detail pages are deeply complex for furniture and home decor brands, and our goal was to make them simple, yet beautiful and inspiring. Our user experience solutions work across a wide variety of product types, from tables, to conference room tables, to chairs, while communicate both the breadth and depth of relevant information. Our goal was to make complex product customization easy and enjoyable. 



Improving Navigation
Updating the navigation and site architecture was a big opportunity for Urban Wood Goods. Our User Experience team conducted a competitive landscape audit, and through user-testing, we created an improved navigation that highlighted product categories for a better browsing experience.

Visit Urban Wood Goods: www.urbanwoodgoods.com

Additional Credits:
Copywriting and Strategy: Donna Speigel
Logo and Graphic Design: Anna Mort
Web Design & Development: Exhibea

Looking to build or redesign your home decor or furniture Shopify website? Check out the Exhibea Website.


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