Fine jewelry is an earned-media business. A piece on the right wrist at the right event can do what a year of ads cannot. But the agency landscape is confusing — celebrity placement firms, fashion PR houses, trade specialists, and growth shops all pitch the same brands. Here are the 15 agencies fine jewelry brands should know, what each is actually best at, and how to choose. Exhibea is a luxury Shopify agency for fine jewelry brands — we build the websites these campaigns send traffic to, so we see which PR partners move the needle.
1. Mega Mega Projects
megamegaprojects.com · New York
The jewelry industry's agency. Founded by Meghan Folsom and Lauren Abend, Mega Mega is part PR agency, part showroom, part branding consultancy — and calls itself the only full-service agency built exclusively for jewelry, operating since 2012. Services span PR, wholesale strategy, digital marketing, merchandising, and product design review. The placements speak for themselves: Beyoncé and Gigi Hadid in Lionheart, Selena Gomez and Jenna Ortega (at the Met Gala) in Grown Brilliance, plus designers like Lydia Courteille. If you make fine jewelry and want one agency that understands both press and wholesale, start here.
2. For Future Reference
forfuturereference.com · New York + Los Angeles
Founded by Randi Molofsky and Meaghan Flynn Petropoulos, FFR is a brand development agency focused on independent fine jewelry designers — handling both wholesale and public relations under one roof. The roster shows at Couture in a bespoke villa: Harwell Godfrey, Jade Ruzzo, and Retrouvaí, among others. Best for designers who want press and retail doors opened by the same team.
3. D'Orazio & Associates
dorazioworld.com · Los Angeles + New York
The red-carpet specialists. Founder and president Ginnina D'Orazio — a former diamond dealer and gemologist — ran her first Oscars suite in 2001 and opened an exclusive jewelry sourcing showroom in 2006. Stylists and celebrities select pieces directly from the agency, usually on loan. Clients have included Le Vian, Carla Amorim, Brumani, and Baccarat. Best for brands whose main goal is red carpet and editorial exposure.
4. Pietra Communications
pietracommunications.com · New York
Founded in 2012 by Olga González, FGA DGA — a gemologist and past president of PRSA New York — Pietra serves the gem and jewelry trade for roughly 80% of its client base: designers, manufacturers, trade associations, and labs. Clients have included Valani Atelier and the New York Jewelry Design Institute. Best for trade-facing brands and businesses that need an agency fluent in gemology.
5. Karla Otto
karlaotto.com · Global
The global luxury powerhouse, founded by Karla Otto in 1982 and now operating from fifteen cities as part of The Independents. The roster includes Ferragamo, Givenchy, and Loewe. Best for established jewelry brands ready for international fashion-world positioning.
6. PURPLE
purplepr.com · London, New York, Los Angeles
Co-founded by Fergus Lawlor and Caroline Lynch, PURPLE is a global luxury communications leader. Fine and high jewelry house ALEX MOSS New York appointed PURPLE for US communications and VIP strategy; the wider roster has included Byredo and Sporty & Rich. Best for brands with a cultural point of view and celebrity crossover.
7. PR Consulting (PRC)
prconsulting.net · New York, Paris, Los Angeles
Founded in 1997 by Pierre Rougier and Sylvie Picquet-Damesme, PRC advises some of fashion's biggest names — Calvin Klein, Dries Van Noten, and Mansur Gavriel among them. Best for designer jewelry brands that sit alongside ready-to-wear.
8. 5WPR
5wpr.com · New York
The big-firm option, founded by Ronn Torossian in 2003. 5W has the broadest documented jewelry client list of any large agency: James Allen, Angara, Verragio, and more. Best for bridal, lab-grown, and volume ecommerce players that want scale.
9. Lippe Taylor
lippetaylor.com · New York
Founded by Maureen Lippe, Lippe Taylor combines communications strategy with influence-building — helping jewelry labels move from polished storytelling into broader cultural attention. The agency doesn't publish a jewelry client list, so ask for the roster. Best for brands chasing cultural moments, not just placements.
10. NKPR
nkpr.net · Toronto + New York
Founded by Natasha Koifman, NKPR is a full-service PR and digital agency with international reach, known for storytelling-driven luxury communications and for representing jewelry designers expanding into North America.
11. Bollare
bollare.com · Los Angeles + New York
Founded in 2006 by Alle Fister, a founding member of Shopbop, Bollare is a bi-coastal fashion and lifestyle communications agency whose clients have included Lacoste, Vans, and Tori Praver. Best for contemporary fine jewelry targeting stylists and West Coast press.
12. Amra & Elma
amraandelma.com · New York
A digital-first PR and influencer agency with a dedicated luxury jewelry practice, folding PR, influencer campaigns, and media buying into one retainer. Best for social-first jewelry brands that want integrated visibility across owned, earned, and paid.
13. Facets PR
United Kingdom
A UK agency that works only in jewellery and watches, with clients including Sif Jakobs Jewellery, Clogau, and Trollbeads. Best for UK and European jewellery brands that want a pure specialist.
14. Jives Media
jivesmedia.com · United States
Not PR — performance. A luxury jewelry marketing agency focused on AI search visibility, paid media, and full-funnel growth. Best paired with a PR specialist: one earns the attention, the other converts it.
15. The O Group
ogroup.net · New York
Not PR — brand. Founded in 1986 by Orit, its Founder & CEO, The O Group is an independent luxury branding agency whose work spans The Ritz-Carlton, Diageo, and fine jewelry houses like Kallati. Hire them before the PR push, not after — heritage brands that need a full rebrand start here.
How to choose
- Celebrity placements: Mega Mega Projects, D'Orazio, PURPLE
- Press + wholesale together: Mega Mega Projects, For Future Reference
- Global fashion positioning: Karla Otto, PRC
- Bridal and ecommerce scale: 5WPR
- Performance marketing: Jives Media, Amra & Elma
- Rebrand first: The O Group
Ask every agency the same three things: which fine jewelry brands they represent now, which placements they got in the last six months, and who will actually work your account.
PR gets the click. Your website closes it.
Every placement, every red-carpet moment, every editorial mention ends the same way: someone searches your brand and lands on your website. If the site doesn't match the press, the money is wasted. Exhibea builds direct-to-consumer websites for fine jewelry brands — including Jenna Blake and Phillips House — designed to convert the attention your PR agency earns. Book a call or email hello@exhibea.com.
Frequently asked questions
What does a fine jewelry PR agency cost?
Boutique jewelry specialists typically run $5K–$15K per month on retainer; global fashion houses run higher. Celebrity placement programs and showroom representation are often priced separately.
What's the difference between a PR agency and a showroom?
A PR agency pitches press and manages your story. A showroom sells to buyers. Jewelry-specialist firms like Mega Mega Projects and For Future Reference do both — which is why designers love them.
Do I need PR before I have a good website?
No — fix the website first. PR drives people to your site. If it can't convert, you're paying twice for the same lost customer.
