Jenna Blake

One-of-a-kind jewels deserve a one-of-a-kind store.

Jenna Blake is a Beverly Hills fine jewelry house known for singular pieces — rare stones, vintage-inspired settings, and a collector's eye. An assortment this distinctive breaks every default Shopify convention, so we rebuilt the conventions.

What we built

We designed a merchandising system that makes a deep, varied one-of-a-kind assortment browsable: color filtering consolidated from hundreds of raw stone values into an elegant curated swatch set, and a Price Upon Request experience for the highest-value pieces that turns discretion into a concierge moment rather than a dead end.

• Curated stone-based color filtering across the catalog
• Price Upon Request flow for high-value pieces
• Collection storytelling and editorial descriptions
• Refined typography and cart experience