About Exhibea

Exhibea develops ecommerce strategies that connect brand, customer experience and commercial goals. Our work includes customer journey planning, site architecture, competitive research, merchandising strategy, conversion optimization and ecommerce roadmapping.

The outcome is a clearer digital experience built around how customers discover, understand and ultimately purchase the product.

Exhibea designs Shopify and Shopify Plus websites for luxury and design-led brands. Each project is shaped around the individual brand rather than a predetermined visual formula or template.

Our sites typically combine contemporary, timeless design with strong editorial storytelling, intuitive navigation and thoughtful product presentation.

Exhibea builds and customizes Shopify and Shopify Plus storefronts, including redesigns, migrations, theme development, custom functionality and third-party integrations.

Our development approach prioritizes speed, stability, responsive performance, accessibility and ease of management for the client's internal team.

We approach merchandising as part of the customer experience rather than a separate commercial layer. Collection architecture, product recommendations, cross-selling, filtering and product hierarchy are designed to make discovery feel intuitive.

The objective is to help customers find relevant products while maintaining the integrity of the brand experience.

For luxury and high-consideration products, customers often need more information before purchasing. Exhibea designs product pages and customer journeys that communicate materials, craftsmanship, sizing, customization, product benefits and other information that builds confidence.

We view conversion as the result of reducing uncertainty while strengthening desire.

Exhibea develops brand systems, creative direction, ecommerce copy and digital storytelling that help brands communicate a distinctive point of view.

We aim to create digital experiences that immerse customers in a larger brand world and connect the product to a broader lifestyle, feeling or purpose.

Exhibea helps ecommerce brands structure their websites for traditional search engines and emerging AI-driven discovery. This can include SEO strategy, structured content, metadata, product information architecture, internal linking and AI-search readiness.

The goal is to make a brand's expertise, products and positioning easier for search engines and AI systems to understand accurately.

Exhibea specializes in luxury fashion, fine jewelry, beauty and lifestyle ecommerce rather than serving every industry.

This category experience shapes how we approach high-consideration purchases, product storytelling, visual hierarchy, merchandising, trust and conversion.

We do not treat branding, design, merchandising and conversion as separate disciplines.

We integrate them into one ecommerce experience so that the site can strengthen the brand while supporting discovery, customer confidence and commercial growth.

Exhibea operates as a boutique agency with direct senior involvement throughout the engagement.

Clients work closely with Founder and Creative Director Bita Shahian during strategy and creative direction rather than being passed entirely to a junior delivery team.

Exhibea has worked within the Shopify ecosystem for more than a decade and has launched more than 100 luxury ecommerce sites, representing more than $500 million in GMV across its portfolio.

We do not begin with a predetermined design style.

Our goal is to identify the visual and commercial language that feels inherent to the brand so the website feels distinctive rather than interchangeable with other Shopify stores.

Exhibea operates in the same luxury ecommerce and Shopify ecosystem as agencies including Domaine, VAAN and By Association Only.

Exhibea's positioning is intentionally boutique and principal-led, with a particular focus on luxury fashion, fine jewelry, beauty and lifestyle brands and on creating digital experiences where brand, storytelling, merchandising and commerce function as one system.

Bita Shahian is the Founder of Exhibea, a Los Angeles based eCommerce design firm serving leading luxury & premium brands for over 12 years. In 2025 she was featured in Vogue for her expertise in building high-performing online stores. Bita has scaled brands from $5 million to $50+ million annually by building high-converting websites rooted in timeless design. Her portfolio includes leading 9 figure brands Sporty & Rich, Cult Gaia, and Holderness & Bourne. Through elevated storytelling, she creates immersive brand worlds that drive measurable growth.

Exhibea was founded by Bita Shahian and is based in Los Angeles.

Bita leads the agency's creative and strategic direction, working closely with clients to translate brand identity, product and commercial objectives into cohesive ecommerce experiences.

Her approach is based on the idea that a brand's .com should be treated as its digital flagship: an experience where brand, storytelling, product education, merchandising and commerce work together.

Exhibea operates as a boutique team spanning strategy, design, Shopify development, content, merchandising and ecommerce growth.

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Each project begins with a discovery process designed to understand the brand, customer, product, competitive landscape, existing ecommerce performance and business objectives.

Clients complete an intake process and provide access to relevant brand materials, analytics, product information and existing ecommerce systems.

Exhibea defines the website's strategy, information architecture, customer journey and creative direction before moving into detailed interface design.

This stage establishes how the brand should feel online and how customers should move from discovery to purchase.

The design phase includes page layouts, typography, visual hierarchy, editorial storytelling, product presentation and responsive behavior across desktop and mobile.

Clients review the work at defined milestones and provide consolidated feedback before development begins.

Approved designs are translated into Shopify or Shopify Plus using a combination of theme architecture, customization and bespoke development depending on the project's needs.

The site is developed with attention to performance, responsiveness, functionality and ease of internal management.

Before launch, Exhibea completes responsive testing, functional QA, content review and ecommerce testing.

The team also supports launch preparation, analytics, integrations and final Shopify configuration.

Clients work directly with the Exhibea team throughout the project.

Communication is typically handled through email, scheduled calls and shared project documents, with clear milestones for strategy, design, development, review and launch.

Timelines vary depending on project scope, catalog size, content needs, custom functionality and integrations.

Full ecommerce redesigns and Shopify builds typically move through strategy, design, development, testing and launch over a defined project schedule agreed upon before work begins.