Sunday Riley

Exhibea turned an exciting brand vision into a high-performing eCommerce experience for Sunday Riley. With a mobile-first approach, our designs lifted the brand story through an immersive, fluid user experience optimized for product discovery and path to purchase.

Mobile as the primary canvas

The experience was designed for the device where beauty customers actually shop, with product discovery and education flows built mobile-first and scaled up to desktop.

Story-led product pages

Ingredient science and brand narrative were woven into the shopping journey rather than siloed in content pages, keeping education and conversion on the same screen.

Results

• Sustained increases in conversion rate
• Sustained increases in returning customer rate