Lighthouse

meetlighthouse.com

Lighthouse is a dermatologist-led skincare destination built on a simple promise: trustworthy, unbiased recommendations from board-certified dermatologists, paired with clinically proven products at the best available prices. Exhibea designed and built the Lighthouse Shopify experience to make expert guidance feel as effortless as shopping — turning a clinical service into an approachable, conversion-ready eCommerce brand.

Guidance first, commerce second

Most skincare stores sell products; Lighthouse sells confidence. The experience is architected around the free skin quiz — a three-minute consultation reviewed by a board-certified dermatologist — with the catalog organized the way a dermatologist actually thinks: by skin type, by concern, and by trusted brand. Acne-prone, combination, mature, sensitive; dark spots, rosacea, free radical damage — every path leads shoppers to a defensible, expert-backed answer rather than an overwhelming wall of product.

Merchandising clinical brands

Lighthouse carries dermatologist-trusted lines including EltaMD, La Roche-Posay, SkinMedica, Revision, and Restorsea. We built a brand-forward navigation and collection system that preserves each label's clinical credibility while keeping the Lighthouse voice — clean layouts, honest product photography, and clear pricing — consistent across the store.

Built to convert on trust

Free dermatologist review, no-obligation recommendations, and fast free shipping thresholds are woven through the experience as persistent trust signals rather than one-off banners. The result is a skincare store where the medical authority does the selling — and the interface simply stays out of the way.