Cult Gaia

Cult Gaia — the luxury fashion brand and international success story Vogue called “Instagram's Favorite Bag Brand” — engaged Exhibea to design and maintain an eCommerce experience that captured the brand's whimsical spirit. Work was conducted in-house between 2019 and 2020.

Translating a whimsical brand into disciplined commerce

The site balances Cult Gaia's sculptural, art-object aesthetic with the navigation and merchandising rigor a high-velocity fashion business requires.